Gaston's Goodies
Gaston's Goodies is a Canadian cookie brand selling homemade treats at farmers’ markets. The branding draws from their French roots, visible in the logo with a moustache and a Perret beret. The goal was to create a look that stands out in a market setting while still feeling approachable and relatable.
Client
Kere Media
SCOPE
Branding and Packaging
YEAR
2024
ROLE
Brand Designer
Making of Gaston
The idea was to create a cookie character that subtly connects back to the French roots of brand. That’s why we gave him details like a beret and a moustache to instantly give that French-man vibe without making it feel too overdone. It was mainly done because the client wanted to make sure the French influence of the brand still stayed visible throughout the branding process.
