Yoush Hotel
Yoush Hotel is an upcoming hotel in Patna designed for a younger generation of travelers seeking a more expressive and contemporary hospitality experience. Breaking away from the expected language of traditional luxury hotels, the brand combines modern aesthetics with subtle inspirations drawn from Patna’s culture and character. The result is a space that feels fresh, design-forward, and deeply connected to its surroundings while still maintaining a refined sense of comfort and luxury.
Client
Yoush Hotel
SCOPE
Branding
YEAR
2025
ROLE
Brand Designer
(use of madhubani art)
Pop of color is used to disrupt conventional hotel branding and connect with a younger audience
BRANDING AT CORE
Keep it rooted to the city it is based in ie Patna.
A versatile logomark which can work both in print and digital well
All images, illustrations, and visual references used belong to their respective owners and are used for presentation purposes only. Full credit remains with the original creators and copyright holders
LOGO CONSTRUCTION
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LOGO VARIATIONS
ILLUSTRATIONS
Illustrations were developed to add character to the overall brand identity, drawing inspiration from Patna and its surrounding culture and the hotel itself. We made a set of vector illustrations which can be used both digitally and on print.
Starting point of this exploration was a major illustration to be put in each rooms
This was the initial idea before other iteration took place
We ended up finalising this version at the end, which is suposed to go in all rooms
We coloured them differently based on the interior of different rooms
We also explored some minimal illustrations to be put around the hotel. A bit inspired by madhubani art.
We also created a Yoush Magazine, it was kept in mind that it is suitable for all age groups.
Heres a sneak peak into few pages
I made a post card style key card holder which can also be used a souvenir
menu mockup
art wall
🚧 Yoush is currently under construction, stay tuned for more updates 🚧
