DKMS
DKMS is a global non-profit organization dedicated to fighting blood cancer and related blood disorders. They focus on raising awareness about stem cell transplantation, recruiting and registering potential donors, and matching donated stem cells with patients in need. For this project, I worked with the Indian branch of DKMS to create a social media campaign that supported their mission and encouraged more people to register as donors.
Client
Confiar Media
SCOPE
Soical Media Design
YEAR
2024
ROLE
Designer
One in a Million! Campaign
This project was part of DKMS’s “One in a Million” campaign, which focused on raising awareness and encouraging more people to sign up for swab tests. I was one of the freelancers working on this campaign, collaborating closely with the content team, who provided some amazing briefs that made the creative process really engaging. For the campaign, they created a distinctive clover-leaf logo made of four circles, symbolizing something rare and unique, just like being one in a million. The logo needed to appear in every post, but in a way that felt creative rather than repetitive.
