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FAE beauty - illustration series

For Season 2 of Fae Beauty's popular journal series, I was commissioned to create a new set of illustrations that evolved the visual identity established in the first season. While retaining the essence of hand-drawn doodles, I introduced a softer watercolor-inspired treatment, bringing greater texture, and depth to the visuals. 

This project focused on developing a fresh illustration style that felt distinctly new while remaining recognizably connected to the series audiences already loved.

Client

FZK Media

SCOPE

Illustrations

YEAR

2026 - present

ROLE

Illustrator

Consistent doodle style with watercolor illustration for all reels

BRIEF

Taking inspiration from fae branding and messaging

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
  • Analyse the script of the reel

  • Choose words that can be illustrated 

Pink Poppy Flowers
  • Rough sketch

PROCESS

Pink Poppy Flowers
  • Outline

9
  • Colour fill

4
6

DOODLE SERIES

B2 2.png
8
3
11
10
7
2
B3 3.png
9
5
B4 4.png
1
12

REELS - ILLUSTRATION IN USE

Pink Poppy Flowers
Screenshot 2026-07-25 at 11.31.50 PM.jpeg

Made with ❤️, thank you

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